Prior to creating initial concepts for my music video, I looked into the YouTube adverts for the Love Island series, which I used as inspiration for the first part of my advertisement where it focuses on one of the individuals that are in the series. The adverts from Love Island involve the individual talking about themselves. I mimicked this for my advert in which I got them to sit on a chair and introduce themselves, introducing two ‘characters’ establishing a few key differences. ‘Harvey’ was established as a self assured, somewhat arrogant character whilst Kirsty was made to follow a trope, that being ‘youthful but hopeful’, being represented in a somewhat more positive light. This is done to make these individuals seem more like ‘characters’ than people to seem more entertaining to the audience.
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